A 90-Day Live Coaching Program for Women in Midlife
Simple Sane
Weight Loss ~ Accelerator
Lose weight. Improve body composition. Learn what works for your body now—and how to keep making progress.
A science-based, step-by-step approach designed for real life.
No extreme diet. No perfection required.
Program begins January 19, 2027
Your Body Has Changed.
Your Approach Should Too.
Maybe you've struggled with weight for years.
Or maybe this is new, and the weight just crept up.
The belly that used to come and go doesn't seem to go anymore.
Weight can seem... stuck.
And the customary advice:
“Eat less and move more" just doesn't cut it.
Your body is behaving differently now. Let's understand why:
There's biology behind appetite, cravings and food noise.
There's biology behind changes in muscle and body composition.
Hormonal changes. Sleep and stress. Nervous system responses.
Plus, a lifetime of learned behavior around food.
Can your body readily draw on stored fat for energy?
This isn't about trying harder. It's about understanding what changed—and working with it.
Willpower. Laziness. And Other Lies.
Yes, calories matter. Movement matters.
But your biology influences how easy - or difficult - it is to put that advice into practice.
Why do some foods call my name?
Why am I hungry again two hours after breakfast?
Why did cutting calories work for a while—and then become so hard to sustain?
Why am I eating when I'm not actually hungry? I'm weak, right?
These aren't character flaws. They're important clues.
When you understand what's actually driving the problem ~ biologically and behaviorally ~ you have a much better chance of changing it.
And keeping the change.
Let's Simplify This.
We have more weight-loss information and tools than ever.
Apps can track your food.
AI can answer questions.
Wearables can count everything from steps to sleep.
GLP-1 medications can be enormously helpful for some women.
But a tool isn't a plan. And information isn't implementation.
- What should you focus on first?
- What's worth changing now—and what can wait?
- What may be making it harder to eat differently, despite your best intentions?
- What happens when work gets crazy, you're traveling, or the donuts show up?
That's where a knowledgeable guide—and a thought-through plan—can make all the difference.
I've done the heavy lifting for you:
I've culled the information. Figured out what matters. And organized it into a progressive sequence.
We focus on the highest-impact changes first.
Put them into practice.
And build from there, so you're not trying to overhaul your entire life on Monday morning,
And No, You Don't Have to Do This Perfectly.
Progress isn't a straight line because real life isn't a straight line.
Dinner out. Vacation. A rough week. Office donuts. Netflix on the couch.
The skill isn't never deviating. The skill is knowing what to do next.
That's why we work strategically, step by step.
And why maintenance begins while you're losing weight, not after.
Learning to hold onto progress is progress.
Ready to make this less complicated?
You don't need more information.
Here's how to know what matters... and what to do with it.
From TV Producer to
Functional Nutrition Educator
Hi, I’m Donna.
TV Producer to Nutrition Educator and Counselor may sound like an unlikely career change. But there's a connection that's surprisingly useful when it comes to weight loss.
As a producer, I spent decades taking large amounts of information, figuring out what actually mattered, and turning it into something an audience could understand.
Research. Cull. Simplify.
With all the noise and confusion in the weight-loss world, I pull out the essential bits, make sense of them, and bring my clients the ‘just tell me what I need to know’ information.
That's what I wanted someone to do for me when I was a busy television producer.
I started seriously dieting around age 13.
Like a lot of women, I learned to scrutinize my body. Over the decades, I tried all the things. Paleo. Keto. Vegetarian. Raw food. Cutting calories. Exercising more.
Then came perimenopause. Oh boy. Any control I had over my weight went flying out the window.
My stomach could go from relatively normal to dramatically distended within hours.
Foods I'd eaten for years didn't always seem to agree with me anymore.
And the strategies I'd relied on for most of my adult life weren't giving me the same results.
I remember thinking: if somebody could just get me to the weight I want to be, I'll know what to do from there.
I know now that I had that backward.
Getting the weight off is only part of the job. Knowing how to live so you don't have to keep starting over is a skill of its own.
That's what sent me deeper into the science—including formal training through the Functional Nutrition Alliance, private study with a PhD nutritionist and a physician, and years of independent research.
I created Simple Sane Weight Loss to give women what I spent years looking for:
- The essential information—without the overwhelm.
- A step-by-step way to figure out what works for your particular body.
- A realistic approach you can actually live with.
You don't need to become an expert in weight loss.
You need to become better at understanding your own body.
And leave room for a few aha moments. I think you're going to have quite a few.
Simple Sane — The Method
A guided, progressive, step-by-step sequence.
UNDERSTAND
Learn the essential biology that matters most.
My "Body Truths" give you the fundamentals most women were never taught. You'll understand what may be driving your weight, appetite, and body composition now —including how your body accesses stored fat for energy.
APPLY
Put the highest-impact changes into practice
Weekly Assignments turn what you're learning into real-life action. I'll guide you progressively, focusing first on the changes that matter most. You have time to put them into practice and build from there—without trying to change everything at once.
ADJUST
We use your response to guide what comes next
What's changing? What's not? I'll help you troubleshoot what's getting in the way, make sense of what we're seeing, and adjust from there.
MAINTAIN
Learn how to keep your progress in real life
You won't wait until you've reached your goal to figure out how to keep it. You'll learn what to do when real life happens and how to keep moving forward.
How the Program Unfolds
90 days. Three progressive stages. One builds on the next.
We start with what matters most, and build from there.
We'll use what you're learning about your own body to guide what comes next.
Days 1-30
GET UNSTUCK
We start with the fundamentals most women were never taught. You'll learn the key biology behind weight, hunger, energy and body composition—and why some of what worked years ago may not work the same way now.
Then we put it into practice: protein-forward meals, a food environment that supports you, and more movement from your own starting point. We're beginning to create the conditions that allow your body to draw on stored fat for energy.
The goal isn't perfection. It's to stop guessing, start understanding your body, and get things moving.
Days 31–60
PERSONALIZATION GETS REAL
By now, you'll know considerably more about your body than you did a month ago. Now we fine-tune. We'll go deeper into nutrition while continuing to build movement and protect muscle.
You'll also run a guided Simple Sane Investigation temporarily changing selected foods or patterns to see what we can learn about your weight, waistline, cravings, digestion, energy—even mood. No generic list of “good” and “bad” foods. This is where personalization gets real. We use what you're learning about your body to decide what comes next.
Days 61–90
MAINTENANCE IS A SKILL
Perfection isn't the goal. Knowing how to adjust—and how to keep going—is. Two months in, you know considerably more about what works for your body. Now we turn that progress into something you know how to live with.
We'll go deeper into cravings, food noise and learned patterns, and learn how to navigate plateaus, vacations and real life without turning one meal or weekend into “I blew it.” You'll also learn when to keep moving toward your goal—and when it may make sense to stabilize and practice holding onto the progress you've made. Maintenance isn't something you figure out after you've lost the weight. You start learning it while you're losing.
You don't have to figure this out by yourself.
90 days. A progressive plan. Guidance along the way.
Program Begins: Tuesday, January 19, 2027
What’s Included
(Just the Facts, Ma’am)
12 Weeks. Live. Founder-Led.
This isn't a self-paced course you buy and never finish. I'll lead you through the Simple Sane process in real time.
Live Teaching, Implementation + Coaching
We'll meet live every week. Most weeks begin with a focused Body Truth—the key biology you need to understand—followed by your next progressive Assignment, live Q&A and coaching.
Accountability is real. You're not left alone with a pile of information and good intentions. Each week, we come back together to talk about what's working, where you may be getting stuck, and what needs adjusting. You can participate as much as you want—or listen and learn from others.
Each week builds on the last.
Simple Sane Checkpoints
Weeks 4, 8 and 12 are built-in Checkpoint weeks. Instead of piling on more information, we step back and look at the bigger picture. What's changing? What's not? What's getting easier? Where are you getting stuck? This is where we troubleshoot, fine-tune and decide what needs more attention.
Progress gives us information. And if your progress slows, we’ll use that information too.
Personalization + Simple Sane Investigation
What works well for one woman may not be what moves the needle for another. I’ll be guiding you, and you’ll also benefit listening to other women in the group. As we personalize your approach, we’ll see what may be worth changing, testing or leaving alone.
If your progress has slowed—or we're curious about what else may be getting in the way—we’ll start an optional Simple Sane Investigation temporarily changing selected foods or patterns to see what may accelerate your progress. Sometimes a targeted change can create new movement—not only with weight, but with cravings, digestion, energy, even mood.
Group Coaching Without the Pressure
I know how personal weight can feel. There can be embarrassment, guilt—and feeling you should have figured this out by now.
In this women-only group, you decide how much you want to share. Participate, or simply listen.
I've learned from group work that sometimes we recognize something in another's question or story that we hadn't seen in ourselves. Something you thought didn't apply suddenly becomes food for thought—or an aha moment of your own. There's a lot to be gained just by showing up. No awkward breakout sessions. No forced sharing.
Simple Sane Resources
You'll receive the tools you need as you need them: progressive Assignments, reference materials and recordings of all the teaching and coaching sessions.
Your resource library builds along with the program, so you're not overwhelmed with information before you need it. Everything supports the step-by-step process—and gives you useful resources to return to later. You’ll have access throughout the 90-day program, plus an additional six months afterward.
Private Support — Optional
Want more individual attention—or have something you'd rather discuss privately? A limited number of Private Support spots will be available for women who want one-on-one time with me in addition to the full group program. We'll have more time to look closely at your individual history, patterns, food and lifestyle logs, questions and progress—and personalize from there.
What Can 90 Days Change?
You may arrive thinking:
My body has changed. The weight is creeping on. What used to work isn't working anymore. And I'm not sure what to do next.
Ninety days later, the goal isn't perfection—or just a number on the scale.
It's to be able to say:
I'm making measurable progress. I understand what works for my body now. I know which foods and patterns help me—and which tend to get in my way.
I know how to adjust when life happens instead of feeling I have to start again on Monday, or after the vacation, or after the holidays.
And I'm learning how to lose weight in a way I can actually maintain.
You may still have weight you want to lose. That's okay.
Day 90 isn't necessarily the finish line. It's the point where you know how to keep going.
What Women Are Saying
I never had to diet, so I had no clue how to lose 20 pounds. I was known to my friends as a baker, and I brought homemade bread to parties. With Donna's guidance, I made changes gradually and lost the weight. Instead of bringing bread, my friends now look forward to my fab deviled eggs.
~ Karen, 65 • down 20 pounds
I thought the strict route was the only way to go, including skipping meals, but now I can’t keep that up for long. Donna has altered pretty much all of my thinking about the weight loss process. I’m surprised that I’ve taken off fourteen pounds while, among other things, eating bigger dinners.
~ Rachel, 54 • down 14 pounds
Waking up in the morning knowing how to start my day off shifted a lot for me. Pounds and bloat came off with just that one change. Amazing. You’ve got me on a new path, I’m very grateful, let’s keep going.
~ Kelly, 48
I used to think I needed more willpower. I had no idea biology played such a big role. I regret blaming myself all this time. Donna and I have talked about the shame around weight.
~ Noelle, 57 • down 15 pounds
I couldn’t take off the weight after I had my two boys. My weight is finally moving in the right direction. My energy is more consistent throughout the day, and that’s huge for me.
~ Kerri
Thank you so much for all your advice. I made the change you suggested, and I feel things are happening now! I’m also starting to pay attention to my step count. And I’m happy that my pants fit again.
~ M.P., 60
Founding Cohort — January 2027
Simple Sane Weight Loss
- 90 Day Accelerator
12 weeks of live teaching, coaching, and guided implementation.
Tuesday, January 19, 2027
Live weekly on Zoom
Special introductory pricing
Core Program
Special Enrollment - $697
or
3 Monthly Payments - $247
Core Program Includes:
- Weekly live teaching + coaching
- Weekly progressive Assignments
- Optional Simple Sane Investigation
- 3 Simple Sane Checkpoints
- Session recordings + materials
- 6 months continued access after program ends
Private Support
Limited to 4 participants
$1,297 Pay in Full
or
3 Monthly Payments of $447
Everything in the Core Program, plus:
- 6 private coaching sessions — two each month
- Personalized feedback and guidance
- Deeper review of your food and lifestyle patterns
- More individualized troubleshooting and support
This Program May Be a Good Fit If...
What used to work for your weight isn’t working the same way anymore.
You want guidance and accountability—without another extreme diet or rigid set of rules.
You want help figuring out what’s getting in your way—and what to change when progress stalls.
You want an approach you can actually live with and maintain.
You don't have to do this perfectly.
But you do have to participate.
You’re Probably Wondering …
This program is designed for women 40 and up, when hormones, appetite, and sleep often start to shift. Younger women in early changes can still benefit, and women in their 60s+ are welcome. Progress may be slower with age, but we’ll also be moving you toward your best health.
No problem. Every call is recorded and posted within 24 hours so you can stay on track at your own pace. You’ll also receive handouts as the program unfolds. If you can’t attend live, you’re welcome to submit one brief question in advance, and I’ll cover as many as time allows. Your privacy is always respected.
Women can come into the program with very different goals. You may want to lose 15 pounds while someone else wants to lose 50. You may be using a GLP-1 medication while another woman isn't.
You're not all being given the same diet or expected to do exactly the same thing. You'll move through the same progressive framework, learning foundational information and key biology most people were never taught—then applying it to your own body, circumstances and goals.
The weekly coaching, Checkpoints and Simple Sane Investigation give us opportunities to adjust along the way. There are also real advantages to learning in a group. Sometimes another woman's question brings up something you hadn't realized applied to you.
Private Support is an optional upgrade that includes everything in the core program, plus two private coaching sessions per month with me for more personalized support. This is a strong fit if you value added privacy, want to talk through more personal or sensitive topics, or would benefit from more individualized guidance.
You’ll also have the option to share food, energy, or symptom patterns for review—so we can look more closely at what’s happening in your body and make adjustments that are specific to you. Sessions are scheduled on Monday or Tuesday during the “off” weeks between group calls, giving you support every week of the month.
The goal is to make your life easier—not turn weight loss into another full-time job.
We’ll meet live once a week, and each week you’ll have a focused Assignment to put into practice. Some weeks may involve a little more setup—stocking the kitchen differently, doing some food prep —while other weeks are more about continuing what you’ve already begun.
We’re not trying to change everything at once. The program is deliberately progressive, so you can build changes into your actual life instead of constantly working on your weight.
And you decide how deeply you want to go. I’ll give you guidance and options; you put them into practice in a way that’s realistic for you.
You can participate whether or not you're using a GLP-1 medication. These medications can be a useful tool, but they don't replace the fundamentals.
Tools and strategies can change. The foundation doesn't.
That means protecting muscle, improving body composition, learning to eat in a way that works for you, and knowing how to make adjustments you can actually maintain.
Simple Sane Weight Loss teaches those fundamentals whether medication is part of your approach or not.
There is no one-size-fits-all Simple Sane diet. You'll learn how to build meals that support weight loss, body composition, and satiety, and then pay attention to how your own body responds.
As the program progresses, we'll personalize from there, including looking at foods or patterns that may be getting in your way.
The goal isn't to follow my meal plan. It's to learn how to make food choices that work for you in real life.
You don't need to become a gym person or follow an intense exercise program. But movement matters—for weight loss, body composition, muscle, and overall health.
We'll start with where you are now and look for realistic ways to increase everyday movement. We'll also talk about the importance of resistance training, particularly in midlife.
The goal isn't to exercise harder. It's to move more and build strength in ways you can actually maintain.
The program isn't “accelerated weight loss” by trying to force your body to lose weight as quickly as possible.
We're accelerating clarity and progress.
Instead of spending months guessing, starting over or trying one thing after another, we follow an organized, progressive process: understand what matters, put it into practice, see how your body responds, and adjust from there.
Sometimes the organized route is the faster route. And if progress slows, the Simple Sane Investigation may help us identify another lever to work with.
Yes. You may fully participate in the first live coaching call. If it’s not the right fit, email us before the second live coaching call begins to request a refund. We will refund whatever you’ve paid to date (either pay-in-full or your first installment). Once the second live coaching call begins, all sales are final.
Imagine three months from now…
- You feel more at home in your body.
- You understand what works for you—and you’re no longer second-guessing every choice.
- Food takes up less space in your head.
- You’re making progress without feeling as though weight loss has taken over your life.
- And when something gets off track, you know what to do next.
Not perfect. Not finished. But different.
More confident. More capable. And no longer starting over.
Let’s do this the sane way.
Simple Sane Weight Loss is for educational and informational purposes only. It is not medical advice and is not intended to diagnose, treat, or cure any condition. Donna and the Simple Sane team are not acting as doctors, therapists, or licensed healthcare professionals. Always consult your qualified healthcare provider before making changes to your diet, medications, supplements, or exercise. Individual results vary and are not guaranteed.
By joining, you agree to take full responsibility for your own health decisions. Your privacy is respected, and any personal information you share will be handled with care and confidentiality.